SFX Entertainment is a fast-growing US concert and live events company that expands in the electronic Dance music industry with an incredible pace. The list of holdings is impressive and includes Beatport, ID&T (who are responsible for Tomorrowland, TomorrowWorld etc.), Made Event (the Electric Zoo producer) and many more. SFX also started trading on the NASDAQ this year.
Another strategic acquisition has finalized these days: SFX has bought i-Motion, the long established German Dance event company that is responsible for 8 festivals in Germany, Poland and Belarus including the traditional Nature One, Mayday and Ruhr In Love. SFX-boss Sillerman pointed out that the acquisition of i-Motion „gives SFX entree into Europe’s largest economy, and one of the most dance-associated as well“.
Great move? Or not interesting for you?