Revolutionary digital sales store iTunes reports that -for the first time since their groundbreaking appearance on the market- digital sales are decreasing. This comes in as a bit of surprise with a look at several record-breaking single releases in 2013 from Daft Punk, Avicii etc., but the facts are here:
„Overall for the full year 2013, digital track sales fell 5.7% from 1.34 billion units to 1.26 billion units while digital album sales fell 0.1% to 117.6 million units from the previous year’s total of 117.7 million, according to Nielsen SoundScan.“
The new source for music seems to be clear: streaming.
„While industry executives initially refused to attribute the early signs this year of digital sales weakness to the consumer’s growing appetite for streaming, in the second half of the year many were conceding that ad-supported and paid subscription services were indeed cannibalizing digital sales.“
Do you like to buy or stream?