Yes, you read right. I don’t know if we can take this seriously, but it doesn’t look like fake or a joke. So…
Pioneer presented and displayed a direct drive turntable at the Musikmesse 2014 in Frankfurt. The interview shows that Pioneer knows that „vinyl is coming back“ and they want to get in that corner early. Have a look at the video and prepare for my comment below!
To be honest: this sounds like one hell of a joke for me! Don’t get this wrong: I’m all for the return of vinyl and classic DJ-work behind the turntables, but they can’t be seriously thinking that this is the way of the future. Apart from the sentence that „vinyl is coming back“ which isn’t true in any way, the turntable looks like an EXACT COPY of Technics’ classic MKII which was an institution in every DJ booth around the world. I don’t know what Pioneer, the No. 1 DJ equipment manufacturer, is heading for, but this is just good for a laugh!
What do you think?
(Source: DJ City)