Have you ever thought about what would happen if you could generate music just with your brain? Think about melodies and stuff that really come to reality? What kind of music would that be? Sounds like future music?

Well, it seems that this is not that far away as Smirnoff and DJ Fresh announced a new project they are working on. It’s called the “Mindtunes Project” and it uses a so-called “ElectroEncephaloGraphic device” to look into your brain, means to measure your brain activities and transfer this activity into music.

This sound like pure Science Fiction, but it’s reality. See it for yourself:

The full documentary:

What do you think? Is this a clever marketing campaign? Or the future?