Social media giant Facebook has released a statement this weekend that includes changes to their platform policy. With going into effect on November 5th, it will no longer be permitted to use the wellknown „Like To Download“-strategy, that means to offer a present like free music etc. for a like.
Facebook’s statement in full:
„You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.“
Many artists have increased their fanbases on Facebook (and therefore their relevance to the market) by offering bootlegs, free music etc. for a like. While already established artists will probably not feel the consequences of this change that much, new artists will have one chance less to gain more attention with this policy change. Taking this in account with Facebook’s crop of artist’s page reach or Soundcloud’s latest actions against copyright infringements, it will be harder for new artists to break through.
What do you think about this?