Billboard reports that this week, Apple may announce their biggest acquisition ever: a deal with Beats Electronics for US$ 3.2 billion. The Beats company was founded by HipHop star Dr. Dre and producer Jimmy Iovine and is known best for their fashionable headphones, audio accessoires and -their latest „invention“- the subscription-based music streaming service Beats Music that went online in January this year. Especially this service could be more than useful for Apple who hasn’t found a good instrument against streaming giant Spotify conquering the world.
Beats Electronics was valued at $1 billion this past September. If this deal is a go, the company will have tripled in value. A video showing Dr. Dre’s comment „The first billionaire in HipHop, right motherfucking here from the West Coast!“ has been removed over the weekend.
Whether this will change Apple’s standing in the music streaming world will be seen. More news to come very soon.
What do you think about it? Do you use Beats Music?